About Us

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Our Story

Our company tells a story of rapid growth and success. After launching in the Sultanate of Oman with a few products, we continued to evolve and are now considered as one of the leading and most trusted food brands and have managed to penetrate markets in the Middle East, Middle East and Africa regions.

The company works in the field of importing and re-exporting various products to many countries in the Middle East and Africa. With the main products being FMCG (Fast Moving Consumer Goods), commodities, and household items.

The company's main operations are in the Middle East and Africa.

The operations of the company are controlled by the head office in Salalah Free Zone, Sultanate of Oman.

Our company's strength lies in the professional approach and experience of its workforce. A team of highly qualified and experienced professionals works behind the scenes to meet the growing demands of our clients; Identify real business needs and respond positively to optimally satisfy them in terms of quality and time.

1

Our Vision

To provide quality products to our consumers – products that are safe, nutritious, healthy, and full of flavor. We commit to obtain utmost customer satisfaction at the most reasonable price.
2

Our Mission

To be a leading food company in the region that offers quality food solutions to our customers while always being guided by our responsibility to society and the environment.
3

Our Values

Integrity, Excellence, Innovation, & Social Responsibility. Our core values guide our processes to always ensure we meet customers’ expectations.
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